Outcomes and Output

Someone posts an illustration for feedback and they get questions like:

What tool did you use to do that?

Not How did you do that. How did you pick the colors? Deal with consistency of line width? Did you do this early in the morning or late at night?

Process questions are asked later, if at all. That’s because we’re all conditioned that any creative output just flies out of creative peoples fingertips. No one sees the backstage, they just see the onstage. They see the output (the drawing) but not the outcomes (what the artist did and learned during the process). We’re marketed to this way.

This next iPhone’s camera is way better than the last! If I only had that I could do real iPhone photography.

This feeds the feelings of inferiority. Insert any creative endeavor in place of illustration and drawing here. The gardener, the software engineer, the startup founder; they all deal with this.

On this site, I intend to show the output and talk about the outcomes a bit more.


The definition we tell ourselves of Introvert is I do not like being around people”. And an Extravert is self-defined as I do like being around people”.

Maybe a deeper explanation is warranted. Introverts have their energy drained by being around other people. And it’s replenished by solitude.

Extraverts have their energy replenished by being around other people. Their energy is drained in solitude.

Digging even deeper, this energy expenditure and replenishment can vary based on the kinds of people one is around. Friends, family, your chess club, open office cube space. Working from home, alone.

Have you considered how your energy is expended and replenished with the lens of the different kinds of groups you participate in?

What would I hate not doing?

When deciding what to do in life, I find it helpful to ask what do I hate not doing? If I was to remove everything, what would I hate not doing the most?

From Ali Abdaal interviewing Derek Silvers.

Imagine if you had all the money, safety, security, and satisfaction in life. Everything you and your grandkids grandkids could ever want or need. Whatever that looks like for you.

What would you hate not doing then?

I enjoy this flipped model. Instead of asking Why am I here and What’s my purpose. Flip that, and ask What would I hate not doing.

My own answer to this is to help creative people do their work. Something like that. Could that be a job or career? Sure. I do that sometimes at my own job now, and have for years in previous companies and roles.

But it’s not all I do for work. So the next question is how do I do this more often?

I posted this to Facebook this morning.

I posted this to Facebook this morning.

There’s a place I visit, a little too often. It’s free to get into and I sometimes see and talk with friends there. It’s also loud, and full of things that make me feel bad about myself, for a variety of reasons.

The person who runs this place also lets people who have ill will towards others and the tools to do great physical harm to them congregate and recruit freely.

This someone doesn’t care that the person who currently runs all the places purposely stokes the flames of the things that are the worst of us all.

This place also notes everything I do there. Everything I look at, and interact with. It hears every conversation I have. Also, it tries (and succeeds mostly) to understand everything I do when I’m not even there.

Some say that this place is a great way to advocate for what you believe in. But I have observed differently. When I’m vocal about things I care about (beyond dad and poop jokes) I get reinforced via the echo chamber or fights over mindsets and points of view. Not real conversation.

There are other, better ways to advocate. I’m taking more steps in that regard.

Sometimes when I’m at this place, I have great conversations with people I care about. Most times I just see shit I don’t want to, and because I’m being manipulated I can’t stop myself from looking. Maybe I’m just weak.

There’s this other place that I have to pay 5 bucks a month to get into that has none of the above. None of what I think is bad. But also none of the people I know in real life. But the conversations are good and I’m building real relationships there. I feel good when I enter, leave and even think about that place.

I also have my own tiny place. If you’re reading this consider yourself invited. It’s free and you can come and go as you please.

I’m going to permanently leave the first place soon. I’ll miss conversations with people I care about. I’ll try to be better about reaching out in other ways. And, again, feel free to join me on those other places I mentioned.

The first place is the website you’re reading this on. The other two you can find at chadmoore.net

PS - Sorry if this is vague and a poorly constructed analogy. The first place doesn’t like it when you criticize it. It suppresses those kinds of ideas.

PPS - this post is all a bit dramatic isn’t it? The world is reeling from a pandemic. America is at a crucial point where can choose to be better and work to fix a long standing terrible system or we can be worse to each other. Does my disengaging here matter, in that context? I dunno. It’ll give me some peace and space to do more of what I think I need to do to be a better ally though.

Great Minds

Make Them Feel

Part One - We need your stories

Things are hard for people who make their living creating. Especially now. I write this on Thursday, April 29, 2020. The entire world is being affected by COVID-19. It doesn’t care where you’re from, what you look like, or what you do for a living. Here in America it’s showing us the disparity of those who have empathy for others, and those who do not. Hopefully some good social and health care changes can come from this.

Those who work creating and performing are impacted pretty hard with many public spaces closing to Flatten the Curve”. It’s hard to express yourself without the space to do so.

The internet does provide a space for self expression, but the technical and cost barriers to entry are still pretty high for most people. There are many great user-friendly and relatively affordable products and services that allow anyone to get online. Understanding how to use them is the second problem, however. The first problem is finding them.

Now, more than ever we need human connectivity. Through art, performance, and conversation. Humans evolved from tribal connectivity and we still need that, so very much. We need your stories, in your voice.


I’m not a programmer, or designer. I’ve worked with, for, and inbetween some very good ones, and I love to tinker with art, design, and technology. I’ve been doing this for twenty years. My strengths are:

Empathy … I can sense the feelings of other people by imagining themselves in others’ lives or others’ situations

Developer … I recognize and cultivate the potential in others. I can spot the signs of each small improvement and derive satisfaction from these improvements.

Individualization … I am intrigued with the unique qualities of each person. I have a gift for figuring out how people who are different can work together productively.

Relator … I enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal.

Futuristic … inspired by the future and what could be. I can inspire others with my visions of the future.

Those are from the Strengths Finder book and survey and they really resonated with me personally. More than any other self assessment that thing out there (I’ve tried many).

Professionally my makeup leads me to positions of project, and personal management, and coaching of creative people. I’ve worked in the Animation, Video Games, Design, and Software development fields. This isn’t my resume so I wont bore you with the details.

So those are my qualifications for bringing you this info. I just like all this stuff. I’ve spent hours tinkering, and I want to share. I recognize that I’ve been afforded opportunities to have this time and tech to tinker. Maybe I can pay that forward a bit with what I’m writing.


I’m an aspiring minimalist. I enjoy figuring out what is the simplest way to a solutuion or process. I’m exploring mindfulness, stoicism and improvised performance as the overlap of these concepts really speaks to me.

I believe in the indieweb. I believe in privacy. I don’t like using products or systems that track my or others peoples moves.

When I talk about setting up websites, and blogs, etc, I believe in POSSE. Posting on your Own Site, Syndicating Eslewhere. This is a main mantra of the Indieweb community. You own your content, and can put it anywhere. Even move it from place to place. Things like Twitter, Instagram, and FaceBook own your content and make it very difficult to take your creations elsewhere. The more people they have, and longer they stay the more revenue they can generate. You are the product, and your data is sold for a company’s profit.

I have a twitter account, and FaceBook as well. It’s hard just leaving that all behind. That’s where everyone is, after all.

My recommendations will skew towards POSSE and Indieweb but I recognize that not everyone will care as much about this stuff as I and others do. To each their own. The point of all this remains to help people get online and speaking in their voice.

Building an audience

There’s a ton of info, courses, advice and what-not about how to build an online audience. Some of it is better than others, just like anything. Some of it focuses on techniques that are shady at best. SEO is an area I do not know much about at all. That’s Search Engine Optimization. Basically, it’s techniques to arrange and broadcast your content so that it rises to the top of search results. Most people just look at the top three results in a google search, after all.

There are good people doing honest work in SEO. It’s an interesting mix of writing and preparing content so that it helps humans discover it. That’s a noble cause. I’m concerned about the content farming and other nastier aspects of it. But again, I’m not a go-to resource on this at all.

I write the above to get us to this point, which is what I believe in. Building an audience takes time. Frequent posting things of value, so that you make connections is how to build an audience. Simple, but not easy.

Seth Godin is a marketer, author and blogger. He posts on his blog every single day. He’s been doing this for years and years. He just recently updated the technology that ran his blog, after many years. He made a technical choice, stuck with it, and wrote every day.

A while ago, I asked myself How does he write every single day” and the answer I provided to myself seemed obvious, even silly. That answer was just that he writes every single day. Not every post will resonate with every one of his readers. Consisentcy is his key.

A thousand true fans is the way to build an audience. I like to re-read that on occasion :)

Thanks for reading along so far. I’m opinionated and if you disagree with me, or have further questions please email me.

Tomorrow, I’ll send an email about design. Design of the way you want to represent yourself and/or your products and services as well as specifics on visual design.

Thanks for reading. Stay safe.


Continue to Part two

Part Two - Design


Welcome back. Hope you’re well. Today I wanted to talk about design. In two aspects. How you present yourself and your products or services, and how your website looks. As always, feel free to email me if you have any questions.

Your brand

Oh, that sounds so gross. You are not a brand, you’re a person! Putting yourself online is putting out a version of yourself, arguably. Why not take a while to figure out what you want to say, and how you want to say it? That’s all I mean when you read Brand” in these posts.

First, the hard part.

What do you want to say?


Here’s one technique for organizations to help them understand themselves. It’s a called a Three Hour Brand Sprint, and the term the authors use for brand” is similar to what I’m referring too. It’s put together by some designers formerly at Google, who wrote a neat book called Make Time, and have a blog and courses over at Time Dorks.

It’s intended for Starups, but I think the exercises are useful for individuals and small teams as well. Maybe not all of them, but the first four of the six, in particular.

Give it a try, and let me know how it goes. It shouldn’t take a single person or small team three hours. Always remember:

Adapt what is useful, reject what is useless, and add what is specifically your own.

Bruce Lee said that, and he was a badass. You are too!

If you go through with the exercises, I’d be really curious to what your Why is. Let me know.

Design tips from a non-designer


I am by no means a visual designer, but I’ve picked up a couple tips and tricks from 20 years working with really talented folks. These are boiled down and simple steps, not fully explored design mantras. Professional designers may disagree with the choices I advocate. Let me know if so.

See Design for Hackers for more detailed info on these topics too.

My thought process is to make small decisions that remove more thought process. If you want 10 colors or fonts, you have to balance each with the other. That’s a matrix of decision making that can cause you much frustration. Go smaller. Avoid friction. Have less.


No more than two is good (headline and body). Using just one is even better, as it keeps it simple and reduces load times. As for sizing, make each size down 75% of the larger size. So if your Headline (aka H1) font size is 3, your body size should be 2.25, for example.

Font choice is a huge topic. Grab something you like from fonts.google.com. You can paste in your bio or any other content into the google fonts site to see how it looks.


Serif fonts (fonts with feet) are harder to read with a lot of text that sans-serif fonts (without feet). In other words, a wall of cursive text is hard to read. The tool I’ll recommend to you tomorrow will help with all this Font mumbo-jumbo. Hang in there.


Finding colors to represent yourself or company can be a challenge. A good rule of thumb is to pick three colors and a gray, maximum.


If you aren’t sure about colors schemes, these are great resources.

Color.adobe.com is an interactive color wheel. Try picking one color you love, and looking at the Color Rules to find great combos. The little triangle in the bottom of the color swatch indicates the primary color. You can toggle other colors as primary to explore.

Get design advice via crowdsourcing at Color Lovers. That link shows the most loved color palletes this week. The community at Color Lovers submits and votes on their favorite color combos. Pick one you like and play. Note: That site has gotten really spammy recently. I’ll look for alternatives.

PS - I know as much about color theory as an ant understands an airplane, so you might want to do some research as to what emotions the colors of your website will invoke in your visitors.

PPS - Every color is represented by a hex value aka internet color. White is #FFFFFF and Black is #000000, for example. You’ll need to remember this value for your branding”. You can find it in both the sites I mentioned above. Again, the tool I’ll recommend tomorrow will help with this. Don’t stress, we will get there.



Unsplash is a great resource for high quality images. Resize and compress the images and always give credit. You don’t need photoshop or other heavy photo manipulation software. Ask a friend or look at online tools.

If you have a Mac, and are friendly with the terminal (or want to be) check out the sips command. Or don’t if that’s too technical for you! It’s all good.



SustainableUX is an online conference, and has some nice articles on how designers can reduce their carbon footprint and improve the user experience of a website. I worked with a couple of the cofounders, and they’re some of the best and smartest people I know. By having less, you increase the positive experience your website visitors have, and decrease the amount of energy it takes to run your online stuff. Win, win.


Less is always more, in my opinion.

Tomorrow we’ll talk about actually building your website!

Continue to Part three

Part Three - Your website

Hey, thanks for sticking around for part three. We’re going to talk about doing some work today! Let me know if you have questions so far.

Before we talk about a little tech, let’s see what you’ll need to have in-hand before starting.

Minimum requirements

Are you looking for a page to represent yourself? These are generally called Landing pages. People land here and then dig deeper into your info, any products and services you may provide, and social media, etc.

These tend to be one-page websites, simple and to the point. They’re used for products and services, but also as a new kind of business card for personal use.

To start building these kinds of sites, you first need to know what you need to share. Write down what things you need. If you did some of the Design activities noted in the last post, you might be able to reference that.

Examples could be:

Here’s a pretend website as an example. I’m using a fictional character from my favorite novels for the example here. Locke Lamora is the main character from The Gentlemen Bastard Sequence by the author Scott Lynch. If you like fantasy novels with great adventure and characters, check it out.

Building something like this (and adding advanced features) is easy with Carrd. The first image is on a desktop, the second is from a phone. No extra work needed to make the site look good on multiple devices. Carrd does that for you…


The features of that website are:

I built it in about 10 minutes with Carrd. Let me walk you through how to use Carrd. There’s a video walk through below. But first some front-matter on the service. I don’t work for carrd, I don’t get a cut if you sign up. I just love it.

Signup and login

For the free plan, you can build up to 3 sites. The Pro plan allows you to do more, of course. There’s a free 7 day trial of the Pro plan. That Pro plan starts at $9 USD a year. Not per month, per year. It’s a great deal and the service is run by one indie developer, not a Silicon Valley startup looking to turn it’s users into profit.

So I’d do the free plan, try things out and upgrade to the Pro plan, if you want to.

Pick a template to start from

Each of these templates will look good on computers, tablets, and phones. That hard work has been done for us. Experiment with different templates to see which is closest to what you have imagined in your head. There’s a little demo button on each template that you can use to open the template in a new tab, so you can check it out.

Explore and play. Find the one you like most. Also, if you’re really into it, you could start from a blank template. I don’t recommend this for first time users, but it’s a great way to make something unconventional or super customized.

You can tinker and simply delete sites you make if you want to start over.

The Instructions

Once you create the site, Carrd should show you a layover with all the functionality the system provides.

Take a few minutes to read through this, it’s really concise and to the point. Further help is available as well, if you want to dig deeper.


Carrd works with these building blocks. At the most fundamental layer is the background, then page, and sections, containers, and elements. Tinker away to get the feel, undo is your friend.


So, if you tinker and get something you like, you have three options to save your work, under the Publish button, which looks like a typical save icon.

  1. Save as a draft. This allows you to pick up later. The website isn’t visible to anyone but you. It is not published’
  2. Publish as a carrd url. Our example site is at locke-lamora.carrd.com. Anyone who visits the link can see the site. For your site, this may be all you need. However, see #3.
  3. What if you want this site to be at something more personal than something.carrd.com? We’re going to talk about this in the fifth post of the series. There’s some complexity around naming (one of the hardest parts about a project) and technical mumbo jumbo that warrants it’s own focused post. We’ll do that later.

Carrd demo

I’ll walk you through how to do this build out here in the video. I kept very close to the original template. I didn’t manipulate the containers, or add sections. I clicked on the elements, and replaced the text. I did use the color wheel on the bio” to find a color close to what was in the illustration.

Lastly I added some links to give credit and adjusted the buttons on the bottom to link to my personal sites.

Grab the trial, play and experiment. If it’s not for you, that’s cool too. Remember Bruce’s wise words…

Adapt what is useful, ignore what is not, and make it uniquely your own.

Other (more technical) options

If you are comfortable using HTML, css and JavaScript then there are some other low-cost options for you. If you don’t care to know about technical info like coding in HTML, css, and JavaScript just skip down a bit. No pressure.

GitHub pages

You may be familiar with git and gitHub if you’re a coder of any kind. There’s a neat, but not well known feature of gitHub that allows you to host a personal page. See this tutorial.

You’ll still need to point the GitHub page to another domain, if you want that level of customization. Again, hang in until day 5 for that info.

Some other options

I came across this fun site generator recently. It’s easy to use to generate the content, and could suit your needs if your looking for something text heavy” or brutalist” in design terms. But you do have to host the code somewhere like if you own your own server, or use the gitHub technique. It’s called Temper. It’s free and kinda fun.

Here’s a quirky option, that might be fun for those in comedy, or those who just Ike fun: Host your site (and get an email address too) on omg.lol. 5$ a year. You’ll have to code it, but its kinda fun. Find me there at chad.omg.lol.

Another super minimal option is txti. It’s also free, and great for getting simple sites focused on text up and running quickly. Again, like the two options above, you need to point it to a hosted domain if you want to control the website name a bit better. Post 5 will go over that in some detail.


There are more ways to do this online as well, these were just the ones I’m most familiar with and provide a range from a UI to more technical options, including some quirky stuff too.

No matter which way you go, you’re going to wind up with a website like locke-lamora.carrd.com or something.github.io. Again, we’ll get to addressing that in day five. First, let’s talk about a blog. See you tomorrow!

As always, email me if you have questions.

Continue to Part four

Part Four - Blog


Hi, welcome to part 4. Today’s all about the blog. First a bit about blogs, specifically personal blogs. Then I’ll talk about four blogging tools. There are a million tools for blogging, I’ll focus on some popular ones, tell you which ones I chose, and why.

Why blog

It’s unlinkely that you’ll make serious income even if you start a blog and write awesome things, every single day. There are ways to make money via blogging, and some people are bloggers as their day job. But, I am not advocating that you start a blog to make money. I’m advocating that you start a blog to speak to your interests, and yourself. Maybe you can build up to that idea of 1000 true fans.

So, write to get your words out. Or post silly doodles and bad internet dad jokes like I do on my personal blog. We all need connection.

People do not buy goods and services. They buy relations, stories and magic” - Seth Godin

If and when you’re ready to start a blog, here are four options for you. I’m going to detail one of them, micro.blog, as it’s my own choice. It’s 5$ a month, so it’s not free. 10$ a month if you want to add video and/or microcasts (short podcasts).

It’s not free because there are no ads and your data is not sold elsewhere. Like the Carrd site from yesterday, it’s also built and run by a very small team. One person is the inventor, designer and developer. Once he was able to hire staff, his first choice was not to hire another developer. He chose to hire a community manager. The folks at micro.blog are concerned with building a better internet.

Note: there’s currently a free plan for teachers, and a free upgrade to microcasting for any paid account.

Again, I don’t get anything from micro.blog if you start using it. I just love it.



The easiest way to blog so says micro.blog. While the foundation that the platform is built on is highly technical, you do not need those details. You can dig in and change the look and feel of your site aka Templates, and you can get in a rearrange the plumbing and how things work and integrate with many other things. But you don’t need to.

This service is two things at once. One, it’s a blog hosting platform. You pay the fee and your blog is hosted via micro.blog. Just like Wordpress or tumblr or any of the other hosting services.

Secondly, micro.blog is a social network. It’s purpose built to avoid the problems of the other social networks, however. No tracking, and strong community guidelines are the backbone. To keep out the spam, hate, and bad crap. But there’s more:

These features avoid the popularity contests and the feeling of people only presenting their best selves” online. That false sense of reality. But these features drive conversations via replies as well. These replies live in micro.blog Timeline and you can choose to have them on your website, or not.

If you want to skip the community aspect altogether, or on a per-post basis, there’s a way to set that up too. This way you can post your thoughts but not have people be able to discuss via commenting in the Timeline. Let me know if you want the details on that.

There’s a lot of flexibility, if you need it.

One of the indieWeb mantras is owning your own site. POSSE - Post on your Own Site, Syndicate Elsewhere. This means you own your words, photos, videos, microcasts, etc and choose where else to put them. You can crosspost from your micro.blog to Twitter, Medium and LinkedIn. Facebook changed their rules so you can only cross post to a Facebook page, not your own account. It’s tricky to set up but can be done. That’s a pain and is an example of exactly why you want control over your own content. So Facebook (or whichever large silo) can’t limit your options for their financial gain.

Much like we discussed with Carrd, your micro.blog will have a micro.blog url, and you can point that to a website you own. We’ll do that in the next post, but I wanted to talk about it again as it’s an important concept to keep in the back of you mind if you being a micro.blog journey.

Here’s how to begin:


Head over to micro.blog. Check out the info on that page to learn more about the service. When your ready, click the Get started now button. The signup is fast and easy. There’s a 10 day free trial.


You can post from the website, or official apps in the Apple platforms. MacOS, iOS and iPad. As it’s an open standards system, developers are making their own micro.blog apps. One is Gluon, it is cross platform (iOS and Android).

There are other official micro.blog apps for iOS. Sunlit is for posting and commenting on photos specifically. It is an Instagram like experience running on micro.blog. Another is Wavelength designed for microcasting (aka short podcasts). It’s an easy way to make your voice heard on micro.blog and offers the ability to get your personal podcast out to all the usual places people listen to podcasts.


The micro.blog website is where all your account info is. You can’t control everything from the apps, those are meant for posting and replying mostly. Account settings and such are done on the web. You can post and reply from the web too, if you prefer that experience over an app.


Regardless of what app you’re using, when you post it’s worth noting that you’ll likely encounter a neat feature. If you write a longer post over 280 characters, the UI will present you with a title bar. You do not need titles for your short posts, or the long ones, even. But once you go over that amount of words, you can optionally add a title.


Because of the features, or lack there of mentioned above, conversations are key on micro.blog. I’ve found it to be a very positive and rewarding experience. The community is largely Male, Caucasian, American, and Technology savvy. But it’s diversifying every day.

It’s a warm welcoming place. People disagree on things but do not participate in attacking each other. It’s not a zero-sum game. People are respectful of others. Rare these days online, sadly.

Micro.blog video crash course

Here’s a breif video that shows how to use the micro.blog service.

More on micro.blog

This screencastsonline video looks pretty thorough! The preview video is free, and covers the basics of micro.blog. To view the rest of the series, you’ll need to subscribe to the service. There is a free 7 day trial too.



This post you are reading is hosted with the Blot platform. It’s about $30 a year to host a site with Blot. Again, not free but may be worth it for you for two reasons.

  1. Your money goes directly to the developer. Yes, another service run by a single person. And David is fantastic with supporting his users.
  2. The way Blot works is magical. You write your posts in whatever editor you want, then put the file in a special folder in Dropbox, and it posts to your site. I still can’t get over how magic it is. Maybe it’s just me, lol. There’s great setup instructions to get started.

I love Blot for writing longer posts like this.


Wordpress claims 36% of the web is built on WordPress. A third of all the websites in the world. It’s popular! It’s free, but has ads. Wordpress is a blog, and a system to let you build sites and stores (sell your products and services). It can scale up to be very large, and large companies use it.

$4 a month gets you the ability to have your own domain, and no ads. The service tiers up to 45$ a month if you’re running store at scale.

WordPress is open source, and aligns to an IndieWeb stance. It’s a good option, however I prefer micro.blog as it’s easier to use, purposefully has less features (therefore overhead and friction).


Recently acquired by Wordpress, Tumblr is a blog platform with a social component. You can follow people and reblog their posts. One of the cooler features of Tumblr is the post types. You can post and categorize your posts based on if they are audio, video, image, etc.

It’s free so you may want to give it a try. Open comments can lead to bad behavior ala twitter and YouTube comments.

Some other options

For even more options, check out squarespace, wix, and 1999. Each have pros and cons of course.

Start a blog

Whichever system you choose, send me the link to your blog. I’d love to read your thoughts and stories. Pick one option and start, you can move things later if you need to because you’ll own the words you write.

Continue to Part five